Bacardi Sucks Customer Reviews and Feedback
Bacardi Limited (; Spanish: [bakaɾˈði]) is the largest American privately held, family-owned spirits company in the world. Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels. Founded in 1862, and family-owned for seven generations, Bacardi employs 6,000 people, manufactures at 29 facilities in 16 markets on four continents, with sales in more than 150 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. The company sells in excess of 200 million bottles per year. The company's sales in 2007 were US$5.5 billion, up from $4.9 billion in 2006. In recent years sales have stagnated, with the company recording US$4.6 billion in 2014. It laid off 10% of its North American workforce in 2015. Bacardi Limited is headquartered in Hamilton, Bermuda, and has a 16-member board of directors led by the original founder's great-great grandson, Facundo L. Bacardí. Along with other leading alcohol producers, Bacardi is part of a producers' commitments organization focused on reducing harmful drinking.
A consumer shared in a review "If you dissolved a bar of soap in a liter of store-brand diet cola, it would probably taste a lot like Bacardi Black. It is the vilest alcohol I've ever tasted -- and I've tasted Ron Caballero rum. It's as if an executive at Bacardi accidentally put a topical anti-fungal cream on his toothbrush instead of toothpaste, and when he tasted it he thought "Hmm, we should make a rum that tastes just like this!" I just can't imagine why any company would intentionally manufacture a product that tastes so godawfully bad. So my question is this: is there some real rum that tastes like this? What was Bacardi aiming at?"
Former Employee - Customer Account Representative says"Terrible Management, very poor communication, No Leadership and No opportunities to move to different departments. You're Being Micromanaged by your Managers!! You Get Turned Down for a Raise Without Much Explanation. Bully-style management, Yelling at subordinates, especially during meetings or in public spaces! Good Luck on consulting with your HR, they lack resolving any issues."
Former Employee - Director says"Corporate mentatlity not caring for people"
Former Employee - Marketing Manager says"Tanking brands. Management was abusive and incompetent. Continuous layoffs made it for the lowest morale I've witnessed in my career."
Former Employee - Regional Sales Manager says"Constant change of regime, no longer feels like a family business."
Former Employee - Anonymous Employee says"No career path. Neverending layoffs. Morale couldn't be any lower. Ever-changing direction."
Current Employee - Anonymous Employee says"Unprofessional senior management - loud arguments around the office are common No clear strategy or direction - changes every few months, creating confusion and endless disruptions No KPIs - employees are not objectively measured No career path"
Former Employee - Anonymous Employee says"Micro manage evryone. You feel like you are in a concentration camp"
Marketing Manager says"No one seems to care that the changes they have made over the last 8-9 years have not taken anywhere good. From being number 1 in the industry, they are now number 4. Changing the company culture have only hurt them. Not able to maintain a solid leadership team, brutal."
Former Employee - Assistant Brand Manager says"The attraction of talent and leadership dramatically declined. It doesn't seem as they are getting the "best people for the job" but rather end up hiring whomever is willing to accept the role. Some of the people currently working in the company, should not be there."
Former Employee - Anonymous Employee says"Bacardi used to be what a privately owned company should be....nimble, quick to market, great portfolio with strong acquisitions, GREAT brand managers, great management team that balanced the marketing investment with the sales / pricing budgets. Being family owned has turned into a backlash. Poor senior management choices from Board of Directors who get flipped every other year. Poor acquisitions since Grey Goose and (lack of) innovation with no budgets to support brand launches. Diminished supplier relationships (asking for more but providing less). Bureaucratic / centralized decision making that takes forever; Fire drill after fire drill from a centralized marketing department in Miami that has not spent time in the field managing distributors or calling on accounts; Diminished brand health on key brands and lack of brown spirits (ie - whiskey's - the spirits category that is growing by double digits); Poor IT systems that are antiquated and don't speak to each other resulting in lots of manual data entry and reports...... Could go on and on......"
Procurement (Current Employee) says"Management very rude they treat people like slaves and manual laborers also. Management, use their little authority they have to intimidate employees and harass them about their lively hood. That is the truth. No family culture their all lies. I wouldn't trust the liquids that come out of their. Sad but true. Family oriented not true it went out the window years ago. The Admin and Management team all need a facelift, they are bringing the morale and company reputation down the drain.Nothing but a sweat shopConcentration Camp"
WAREHOUSEMAN (Former Employee) says"this is not what i want to do its boring and the pay is extremely low. i want a career i wants kids and i need money to tale care my kids bye se you in a distinct lifetimenonnon"
Material Handler (Former Employee) says"Hard work team work good time alot of fun fast pasty ever one get alone and with another always to better one on one help always take breaks relax"
Forklift Operator (Current Employee) says"Inefficient processes and procedures. Extensive micromanagement"
Executiva senior (Former Employee) says"Ser demitida via telefone não é etico nem para pequenas empresas quem dirá multinacional. Minha pior experiência profissionalBeneficiosGestores"
Forklift driver/Maintenance Worker (Former Employee) says"The job wasnt bad,I enjoyed working there with the employees, but the supervision and all management was terriable and it seems like there running the company in ground. They do not care about any of there workers at all, it seems that they are trying in any way to get the full time employees out of there and bring in temps to avoid the pay and benefits. The management is not fairly played to the coworkers they have there favorites that does wrong and doesnt get in trouble for it like others do."
Analista de Recursos Humanos (Former Employee) says"Aprendi muito na área de RH, durante este período em que permaneci na empresa, como ocorreu algumas mudanças em questão de Gerentes e Diretores, não me adaptei a forma em que eles trabalham, tive grande dificuldade. Quanto aos colegas, construi bastante amizade, que com alguns até hj tenho contato. A Empresa é um ótimo lugar para se trabalhar, porém há muito o que melhorar em alguns aspectos, tais como: Postura de Gerentes, Diretores e alguns funcionários. O que eu mais gostava na Bacardi era o espaço onde tem para fazer o Happy Hour com os colegas de 6feira, aquele momento de se descontrair, Foi muito bom trabalhar lá !!Restaurante na EmpresaSalário não compatível com a sua função"
Temporary Employee (Former Employee) says"Good work for busy time of season, Its great when everyone work together.good pacesnot enough hours"
Production Line Worker (Former Employee) says"I learned many different skills while working at Barcardi. The employees were nice however, the environment was stressful as the equipment would breakdown sometimes. But we came together as a team and got the job done."
Executive Administrative Assistant (Former Employee) says"Worked for 2 years with no benefits as a temporary employee. They keep temporaries for too longfree lunchesbad management"
Customer Planning and Activation Manager (Former Employee) says"Bacardi has a great history and great products. In the past 10 yrs the company has been struggling in good leadership and management. The company has acquired great talent from the competition based on promises never fulfilled and doesn't let the talent flourish. They preach their values as their core inspiration but never practice it. They even break and cross lines with their values.Good products.14 hrs constant sessions, no recognition and or balance. Poor management."
Assistant Brand Manager (Former Employee) says"When I started, the company had a lot of talent, diligently working on bringing the company brands back to a leadership position. Unfortunately many decisions lead to changes in management that led to many departures, loss of talent and terrible business decisions. The company's direction is a bit lost as more people continue to get laid off or leave on their own terms due to the lack of development. Many of colleagues have either abandoned the ship or have gotten laid off due to the staff reductions. Hopefully the company can finally get back on track and succeed with that magnificent brand portfolio.Free lunch, Sporadic Happy Hours.No development, confused leadership, unstable."
Marketing Services Project Manager (Former Employee) says"great co workers, that comes with alot of politics. Passionate people with premium brands. Lack of autonomy and growth.free lunch, great brands, passionate peoplerevolving door at senior management, lack of communication from senior management"
Warehouse Worker (Former Employee) says"Working here i learned how to be a cashier. how to take orders and i was also a waiter as well."
General Warehousing maintenance (Former Employee) says"not good if through temp service.. 12 hr days. not knowing when u work."
Ventas y atención a clientes (Former Employee) says"Buena compañía pero con limitado desarrollo profesional, no existen lamentablemente oportunidades de desarrollo a corto y mediano plazo. los organigramas se mueven constantemente y esto no permite construir un plan de carrera.Fondo de ahorro, seguro de gastos médicos mayoresHorarios, cambio en los planes comerciales"
Forklift Operator (Former Employee) says"No matter how hard you work while there,management already know who they want to hire.They look out for family members over qualified employees with time vested no matter how inexperienced the person may be.Most people in positions of power are absolutely clueless.To sum it up,Its not what you know out there,Its WHO you know.Decent pay.Management is garbage"
State Market Manager (Current Employee) says"Employees make this company, even though the culture has turned more political. Not much room for growth, but easy to grow passion for the brands.True passion for the brand(s), the company and its history. Great Benefits.Lack of transparency from Senior Management, too much change in senior management."
Director (Current Employee) says"This is a fun business and there is always a reason to celebrate its products. There are frequent changes and opportunities to impact the organization growth.Free lunches, good payhigh senior leadership turnover"
NAM West Coast Customer Account Coordinator (Current Employee) says"People that have more potential are over burdened with other people's work, hindering their availability to participate in self-development opportunities to help grow their careers. Most of the problems are caused by management's inability to be flexible, communicate with transparency, or last-minute decisions. The tolerance for inept people from management down is ridiculous. The company has great benefits, free lunch, free happy hours, free sponsored events, great health insurance, 3 weeks vacation. These benefits help smooth out sometimes the frustration of the job."
Emma Mavin says"Tonight’s cocktail invention “1800-Margi” (still working on the name?) 1 part 1800 Silver Tequila 1 part Bacardi… https://t.co/5RjfR50R5R"
Alison Streeter says"@Supermansings @prehfield5 Using a dry towel to clean up burning Bacardi 151 has to have been a close second..."
skip hoppity says"@fintan_bracken Questioner after a minute pause of laughter from everyone in the audience ya kno jerry a lot of peo… https://t.co/xQO9gQwcmz"
Fintan Bracken says"@bacardi_mango Within a week of assuming the Presidenecy Jerry Seinfeld will come up with an arbitrary reason to br… https://t.co/uZz6JKoMdu"
In The News
Forbes reports"Bacardi Joins In Assisting Hospitality Workers With $3 Million Donation During COVID-19 Crisis"
Business Insider South Africa reports"A group representing Johnnie Walker, Bacardi and other brands hit out at SA over booze ban"
CNN reports"This company is taking on Africa's fake drinks industry"
The Guardian reports"Bacardi's 'lady vodka': the latest in a long line of depressing gendered products"